"In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and contributors. From world-famous games like the Olympics or World Cup, to the lesser-known local fan favorites, Win Out exemplifies the possibilities of marketing in today's competitive field." [4e de couv.]