"The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within everchanging market landscapes. In this comprehensive guide renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design, displaying the limitless possibilities of what a logo can be, presenting bold and innovative concepts, and examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you’re a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book is an essential resource for anyone passionate about the art of logo design and its impact on the world of branding." [4e de couv.]